MY HISTORY

I'm a creative design leader with 20 years of experience, specializing in user experience, design and brand identity. My expertise spans across diverse industries including sports, healthcare, retail and technology. Throughout my career, I've led creative teams with a focus on collaboration and innovation.

Believing in the power of teamwork, I foster a culture of creativity within every team I lead. I ensure that each project benefits from a wealth of ideas and expertise by bringing together diverse talents and perspectives. My approach blends creativity with strategic thinking, so that every solution delivered is both impactful and measurable.

With a deep understanding of user needs and behaviors, I bring a holistic approach to design, pushing the boundaries of creativity to create experiences that resonate with audiences and drive business growth. From conceptualizing digital experiences for the technology sector, to crafting compelling brand identities for retail, I thrive on collaboration to leverage our collective strengths, garnering exceptional results.